01
Write the peak operating curve, not just annual volume
Türkiye's Ministry of Trade 2025 outlook shows that e-commerce activity is not uniform across the year or campaign periods. Separate normal-day, campaign-day, intra-day peak and post-cut-off workloads instead of relying on one annual total.
For each case, record orders, order lines, units, package types, carrier windows and open work. Receiving, storage, picking, packing, sortation and dispatch can then be tested against the hour that strains the operation. All figures must come from the investor's verified data.
- Normal, campaign and exceptional-peak scenarios
- Separate orders, lines, units and parcels
- Hourly receiving, picking, packing and dispatch profiles
- Service target, cut-off time and carrier collection window
02
Resolve six product flows on one plan
A robust plan is not a single arrow from receiving to dispatch. Receiving and quality checks, storage, replenishment, picking, pack-sort and returns run at different intensities. Damaged goods, quarantine, packaging, waste and resale preparation also require space and routes.
Map the flow by product family and order profile. Fast small items, bulky goods, fragile products and multi-line orders do not demand the same storage or picking method. Remove unnecessary backtracking while preserving fire and emergency access.
- Receiving, quality control and put-away
- Storage, replenishment and order picking
- Packing, labelling, sortation and dispatch
- Return receipt, inspection, restock and disposition
- Packaging, waste and maintenance flows
03
Choose automation by task, not technology name
Conveyors, sorters, goods-to-person systems, automated storage and mobile robots are not display features. Define the task, speed, product variety and error tolerance first. Review failure-mode manual operation, maintenance access, spares, expansion and software integration as well as nominal throughput.
The brief should cover WMS and order interfaces, structured cabling, wireless coverage, charging, resilient power, cyber responsibilities and testing. EU-OSHA notes that automation can reshape work into faster repetitive tasks rather than remove human work; ergonomics and work pace belong at the start of system design.
- Task, product profile, peak rate and tolerated error
- WMS, carrier and order-system interfaces
- Power, data, wireless network, charging and resilience
- Maintenance aisle, safe stop and manual fallback
- Reserve for phased automation and growth
04
Match the building shell to vehicles and power
Clear height, structural grid, floor loading and fire compartments should be checked against the actual racking and automation layout. Mezzanines, conveyor openings, packing stations, plant rooms and maintenance routes affect structural, mechanical and electrical design together.
Separate long-haul vehicles, urban vans, couriers, staff and pedestrians. Test hourly arrivals, dwell and loading time rather than daily vehicle totals. HSE guidance recommends prior cooperation on safe deliveries and control of vehicle-pedestrian risks; current Turkish requirements must be verified for the project.
- Clear height and floor load for racking and equipment
- Electrical load profile, charging, critical systems and backup
- Network rooms, automation panels and fire safety
- Separation of trucks, vans, couriers, staff and pedestrians
- Docks, doors, buffers, manoeuvring and carrier waiting
05
Use an evidence matrix for the site decision
Compare an existing warehouse, a conversion and a purpose-developed facility under the same headings. Give every requirement a target, acceptance threshold, evidence type, owner and closure date. Keep anything without an approved plan, structural review, provider letter, measurement, fire design or specialist report as an open item.
This method aligns location, building, technology and operations, but it does not promise capacity, connection, permits, delivery date or return for any plot. KISBU Group undertakes land sales, project development and business development on its own real estate; it is not the administration or official website of the North Marmara Special Industrial Zone.
- Requirement and measurable acceptance threshold
- Document, measurement, design or specialist report
- Verified, conditional, open or unsuitable
- Owner, closure date and decision impact
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